February 11th, 2018 2:05 PM by Linda Barratt PA and Justin Cervantes, PA
1. Schedule future Facebook messages
Speaking of time, in real estate, timing is everything, and it can be
the difference between landing a client or losing one.
Stay in touch with your sphere, and reach out to clients with Sendible. This clever
tool allows you to schedule Facebook messages to your friends ahead of time;
think birthdays, anniversaries, quarterly follow-ups, etc.
If you’re looking for a simple way to ramp up your social media game,
this is the tool.
2. Check your ‘Message Requests’
Aside from making sure you
don’t miss leads by setting up a chatbot and pixel and using
Messenger to communicate with “friends,” you can also keep track of messages
and requests from your non-friends within the Messenger app.
If you’re familiar with Facebook Messenger, then you’ll recognize the lightning bolt
icon. When you click it, the icon automatically defaults to the “Recent” tab of
your inbox, but take a closer look, and you’ll notice a “Message Requests” tab.
This is where the messages from people you’re not currently friends with
Whether it be an old pal or perspective client, best to go in and have a
look. There is also a “See filtered requests” link located directly below that
will show you outlier messages from strangers, scammers and everything between.
Browse with caution!
3. Transfer files, send money and share maps via Messenger
Facebook Messenger allows you to do so much more than send messages. In
fact, you can send images from your mobile device, share a mapped location and
even transfer money at the click of a button. Here’s how.
Open the Facebook Messenger window and look for the small icons along
the bottom bar. These icons are powerful tools that allow you to upload and
send files from your device, share a map of any location or send money from a
debit card or PayPal account.
Splitting the bill with a co-worker to share your open house has never
4. Take advantage of Facebook Notes
Longtime Facebook users know you can make the most of a milestone or
share a client story by highlighting it in Facebook Notes.
According to PCMag, Facebook Notes is basically “a personal blog post that
lives inside the Facebook ecosystem.”
Click on Facebook Notes
to share entire paragraphs of text and images just like a regular Facebook
post, or save it and come back to work on it later. You’ll be able to publish
whenever you’re ready.
Here’s a great “how-to” on using Facebook Notes.
5. Save news feed posts for later
If you never noticed it before, today is your lucky day! Facebook has a “Save for Later” function that allows you to save posts and
read later when you have more time — basically Facebook’s way of taking on
content savers such as Pinterest.
Click the ellipsis in the top-right of any post, which will pull up a
number of options including the Save button. This will send the link to
your “Saved” folder, which doesn’t exist until you, in fact, save something.
Next, look for the “Saved” ribbon in the left-hand side of your explore
bar, and let the daily catch-up begin.
6. Wow clients with 360-degree pics and vids
Have you noticed those “360-degree” photos and videos popping up all
over your Facebook feed? The “360” feature allows Facebook users to pivot and
look at all angles and directions. The same goes for users on a desktop.
With “360,” you can give your clients and followers a truly immersive
experience – whether broadcasting a listing to an international audience,
promoting an open house, or simply showcasing what you see in your day-to-day.
Get started with
this Facebok360 tutorial to learn the ins and outs of 360 media.
7. Create a fundraiser that resonates
Most real estate agents are big on giving back, and Facebook makes it
even easier to show you care.
Scroll the left-side of your explore bar until you find the “Fundraiser”
icon (a little coin with a heart in the middle). Here, you can start a charity,
use the power of your sphere and crowdsource funds via donations for your
There are, however, policies and sometimes fees associated with Facebook fundraisers and
charitable donations. TechCrunch recently reported changes to Facebook’s policy
which includes dropping the fee for certain donations and matching up to $50
million a year!
8. Up your security game
Security should be top priority for every Facebook user. The main
threat? People can try to get into your account to steal personal information.
PCMag suggests these top three tips to protect yourself, which
you can access via Settings > Security and Login > Setting Up Extra
Security; this includes two-factor authentication, enabled alerts for
unrecognized logins and trusted contacts for when you get locked out.
9. Keep an eye out for Facebook’s city-specific feature
According to AdEspresso by Hootsuite, Facebook is testing a new area of its
app called “Today In,” a mix of city-specific events, announcements and local
This will make it easier for users to stay in-the-know about their
communities and could be a valuable marketing tool for agents once officially
Currently, only a few chosen cities are testing it: New Orleans,
Louisiana; Olympia, Washington; Billings, Montana; Binghamton, New York;
Peoria, Illinois; and Little Rock, Arkansas.
10. Biggest change to Facebook’s news
Perhaps the most talked about update of 2018 includes Facebook’s
decision to prioritize news from family and friends at the expense of public
content, news publishers and marketers.
This isn’t all that bad for agents looking to foster meaningful
connections in their sphere.
AdEspresso by Hootsuite details Mark Zuckerburg’s reasoning behind the decision and dives
deeper into how Facebook’s 2018 updates affect marketers and users of the
You can also check out Katie Lance’s take on the update, “What the
Facebook news feed change means for real estate pros.”
Now that you know about these highly
underutilized Facebook tricks, you can go forth and become the Facebook power
user/real estate marketer you were born to be.
by Amy Puchaty
Courtesy of Inman news